Contact

Solutions

for FMCG brands

CHALLENGES & SOLUTIONS FOR

FMCG Brands

Brands market products, not systems

All commercial and operational departments have requirements for packaging, but none bears holistic responsibility. To return packaging rather than throw it away requires a system. And that is not the core business of brands, but of system operators.

 

It's the same with single-use. In Germany, the system operators are called "municipal waste management" or "Dual Systems".

All departments have questions about reuse that need answers. An excerpt:

BRAND MANAGEMENT

Can I carry my brand in reuse? How will my target audience respond?

PRODUCT MANAGEMENT

How does this fit my portfolio? Do I need a sub-brand?

QUALITY MANAGEMENT

Is the product safe to transport and use? Does it stay fresh?

PROCUREMENT

Where do I get packaging and at what price?

FINANCE

How do we handle deposits? What does reuse mean for us financially?

COMMUNICATION

Do I have enough space for communication?

PRODUCTION

Can the packaging be integrated into filling and packing processes?

SALES

Which retail partners will participate?

SUSTAINABILITY

What ecological benefits does this bring?

LEGAL

The EU Packaging Regulation (PPWR) is coming: How do we meet the recyclate quotas?

Many questions, one answer:

Sykell PREFILL

Contact

Solutions

for FMCG brands

CHALLENGES & SOLUTIONS FOR

FMCG Brands

Brands market products, not systems

All commercial and operational departments have requirements for packaging, but none bears holistic responsibility. To return packaging rather than throw it away requires a system. And that is not the core business of brands, but of system operators.

 

It's the same with single-use. In Germany, the system operators are called "municipal waste management" or "Dual Systems".

All departments have questions about reuse that need answers. An excerpt:

BRAND MANAGEMENT

Can I carry my brand in reuse? How will my target audience respond?

PRODUCT MANAGEMENT

How does this fit my portfolio? Do I need a sub-brand?

QUALITY MANAGEMENT

Is the product safe to transport and use? Does it stay fresh?

PROCUREMENT

Where do I get packaging and at what price?

FINANCE

How do we handle deposits? What does reuse mean for us financially?

COMMUNICATION

Do I have enough space for communication?

PRODUCTION

Can the packaging be integrated into filling and packing processes?

SALES

Which retail partners will participate?

SUSTAINABILITY

What ecological benefits does this bring?

LEGAL

The EU Packaging Regulation (PPWR) is coming: How do we meet the recyclate quotas?

Many questions, one answer:

Sykell PREFILL

DE

|

EN

Contact

Solutions

for FMCG brands

CHALLENGES & SOLUTIONS FOR

FMCG Brands

Brands market products, not systems

All commercial and operational departments have requirements for packaging, but none bears holistic responsibility. To return packaging rather than throw it away requires a system. And that is not the core business of brands, but of system operators.

 

It's the same with single-use. In Germany, the system operators are called "municipal waste management" or "Dual Systems".

All departments have questions about reuse that need answers. An excerpt:

BRAND MANAGEMENT

Can I carry my brand in reuse? How will my target audience respond?

PRODUCT MANAGEMENT

How does this fit my portfolio? Do I need a sub-brand?

QUALITY MANAGEMENT

Is the product safe to transport and use? Does it stay fresh?

PROCUREMENT

Where do I get packaging and at what price?

FINANCE

How do we handle deposits? What does reuse mean for us financially?

COMMUNICATION

Do I have enough space for communication?

PRODUCTION

Can the packaging be integrated into filling and packing processes?

SALES

Which retail partners will participate?

SUSTAINABILITY

What ecological benefits does this bring?

LEGAL

The EU Packaging Regulation (PPWR) is coming: How do we meet the recyclate quotas?

Many questions, one answer:

Sykell PREFILL

DE

|

EN

Contact

Solutions

for FMCG brands

CHALLENGES & SOLUTIONS FOR

FMCG Brands

Brands market products, not systems

All commercial and operational departments have requirements for packaging, but none bears holistic responsibility. To return packaging rather than throw it away requires a system. And that is not the core business of brands, but of system operators.

 

It's the same with single-use. In Germany, the system operators are called "municipal waste management" or "Dual Systems".

All departments have questions about reuse that need answers. An excerpt:

BRAND MANAGEMENT

Can I carry my brand in reuse? How will my target audience respond?

PRODUCT MANAGEMENT

How does this fit my portfolio? Do I need a sub-brand?

QUALITY MANAGEMENT

Is the product safe to transport and use? Does it stay fresh?

PROCUREMENT

Where do I get packaging and at what price?

FINANCE

How do we handle deposits? What does reuse mean for us financially?

COMMUNICATION

Do I have enough space for communication?

PRODUCTION

Can the packaging be integrated into filling and packing processes?

SALES

Which retail partners will participate?

SUSTAINABILITY

What ecological benefits does this bring?

LEGAL

The EU Packaging Regulation (PPWR) is coming: How do we meet the recyclate quotas?

Many questions, one answer:

Sykell PREFILL