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CLOSING LOOPS
Challenges & Solutions
The most effective use of resources for packaging? Reuse
Planetary boundaries are real. Rising consumer expectations and legislation are the consequence. The circular economy takes these boundaries into account, and its key tool in the packaging sector is reuse.
Legislation is coming, but are the recyclates?
Mandatory reuse offers, PPWR, packaging taxes cement society's will to reduce waste and close resource loops.
However, material and colour diversity make single-use disposal and sorting processes ineffective, expensive and unable to deliver food-grade recyclates for reuse in food packaging.
Beverage reuse systems and PET single-use bottles show how large mono-material fractions can be aggregated with minimal sorting effort for effective recycling: deposit, return, large volumes of the same material. Through reuse, this is also possible for food.
Reuse has no recycling problem
Before cleaning, reusable packaging is sorted, or sorted out at end-of-life. This generates pre-sorted mono-material streams that can be recycled to a high quality with minimal effort, supplying reusable packaging with its own recyclate. This requires high return rates and volumes. And for that, reuse systems need simplicity.
Simplicity is the key for all system actors
In a B2C context, simplicity is crucial above all for users. Simplicity enables integration into daily routines and drives fundamental behavioural change: returning instead of throwing away. Scaling this behavioural shift delivers volumes that make reuse systems not only ecologically but also economically superior.
Reuse systems in isolation fail
Food service operators, food manufacturers, retailers and ambitious system operators approach reuse very differently in order to optimise a system for themselves. New reuse systems designed from their own perspective fail as isolated solutions, because they overlook two things:
All clear?
Reuse systems scale when they work for all stakeholders!
Contact
CLOSING LOOPS
Challenges & Solutions
The most effective use of resources for packaging? Reuse
Planetary boundaries are real. Rising consumer expectations and legislation are the consequence. The circular economy takes these boundaries into account, and its key tool in the packaging sector is reuse.
Legislation is coming, but are the recyclates?
Mandatory reuse offers, PPWR, packaging taxes cement society's will to reduce waste and close resource loops.
However, material and colour diversity make single-use disposal and sorting processes ineffective, expensive and unable to deliver food-grade recyclates for reuse in food packaging.
Beverage reuse systems and PET single-use bottles show how large mono-material fractions can be aggregated with minimal sorting effort for effective recycling: deposit, return, large volumes of the same material. Through reuse, this is also possible for food.
Reuse has no recycling problem
Before cleaning, reusable packaging is sorted, or sorted out at end-of-life. This generates pre-sorted mono-material streams that can be recycled to a high quality with minimal effort, supplying reusable packaging with its own recyclate. This requires high return rates and volumes. And for that, reuse systems need simplicity.
Simplicity is the key for all system actors
In a B2C context, simplicity is crucial above all for users. Simplicity enables integration into daily routines and drives fundamental behavioural change: returning instead of throwing away. Scaling this behavioural shift delivers volumes that make reuse systems not only ecologically but also economically superior.
Reuse systems in isolation fail
Food service operators, food manufacturers, retailers and ambitious system operators approach reuse very differently in order to optimise a system for themselves. New reuse systems designed from their own perspective fail as isolated solutions, because they overlook two things:
All clear?
Reuse systems scale when they work for all stakeholders!
CLOSING LOOPS
Challenges & Solutions
The most effective use of resources for packaging? Reuse
Planetary boundaries are real. Rising consumer expectations and legislation are the consequence. The circular economy takes these boundaries into account, and its key tool in the packaging sector is reuse.
Legislation is coming, but are the recyclates?
Mandatory reuse offers, PPWR, packaging taxes cement society's will to reduce waste and close resource loops.
However, material and colour diversity make single-use disposal and sorting processes ineffective, expensive and unable to deliver food-grade recyclates for reuse in food packaging.
Beverage reuse systems and PET single-use bottles show how large mono-material fractions can be aggregated with minimal sorting effort for effective recycling: deposit, return, large volumes of the same material. Through reuse, this is also possible for food.
Reuse has no recycling problem
Before cleaning, reusable packaging is sorted, or sorted out at end-of-life. This generates pre-sorted mono-material streams that can be recycled to a high quality with minimal effort, supplying reusable packaging with its own recyclate. This requires high return rates and volumes. And for that, reuse systems need simplicity.
Einfachheit ist der Schlüssel - für alle Systemakteure
In a B2C context, simplicity is crucial above all for users. Simplicity enables integration into daily routines and drives fundamental behavioural change: returning instead of throwing away. Scaling this behavioural shift delivers volumes that make reuse systems not only ecologically but also economically superior.
Reuse systems in isolation fail
Food service operators, food manufacturers, retailers and ambitious system operators approach reuse very differently in order to optimise a system for themselves. New reuse systems designed from their own perspective fail as isolated solutions, because they overlook two things:
All clear?
Reuse systems scale when they work for all stakeholders!
CLOSING LOOPS
Challenges & Solutions
The most effective use of resources for packaging? Reuse
Planetary boundaries are real. Rising consumer expectations and legislation are the consequence. The circular economy takes these boundaries into account, and its key tool in the packaging sector is reuse.
Legislation is coming, but are the recyclates?
Mandatory reuse offers, PPWR, packaging taxes cement society's will to reduce waste and close resource loops.
However, material and colour diversity make single-use disposal and sorting processes ineffective, expensive and unable to deliver food-grade recyclates for reuse in food packaging.
Beverage reuse systems and PET single-use bottles show how large mono-material fractions can be aggregated with minimal sorting effort for effective recycling: deposit, return, large volumes of the same material. Through reuse, this is also possible for food.
Reuse has no recycling problem
Before cleaning, reusable packaging is sorted, or sorted out at end-of-life. This generates pre-sorted mono-material streams that can be recycled to a high quality with minimal effort, supplying reusable packaging with its own recyclate. This requires high return rates and volumes. And for that, reuse systems need simplicity.
Simplicity is the key for all system actors
In a B2C context, simplicity is crucial above all for users. Simplicity enables integration into daily routines and drives fundamental behavioural change: returning instead of throwing away. Scaling this behavioural shift delivers volumes that make reuse systems not only ecologically but also economically superior.
Reuse systems in isolation fail
Food service operators, food manufacturers, retailers and ambitious system operators approach reuse very differently in order to optimise a system for themselves. New reuse systems designed from their own perspective fail as isolated solutions, because they overlook two things: