REUSE
Packaging meets requirements of categories, collection and service processes
Contact
Operating Model
for designing, evaluating and optimising circular reuse systems
Four value domains with interdependent relationships
To achieve simplicity for all stakeholders, it requires understanding packaging requirements and all system partners, and thus the four value domains of a reuse system's value chain. The value domains create value and drive costs. To minimise costs, the value domains must be integrated and volumes maximised.
Scaling through simplicity
Reuse systems unfold their full potential at scale, ecologically and economically. For this, systems must be cost-optimised through high volumes.
Simplicity enables daily routines, which in turn enable the crucial behavioural change: returning instead of throwing away. Many behavioural changes lead to volumes that make reuse systems holistically superior in the long term.
Reduced costs with every reuse
For scaling new reuse systems, the interplay of four value domains is decisive — in addition to "Reuse", "Collection" and "Processing", "Pool Management" is added. If one of the value domains is neglected, a reuse system will function sub-optimally or, in the worst case, not at all.
The Operating Model is universally applicable for designing reuse systems. It shows the required integration of processes along the loop and helps identify weaknesses in system design.
For further illustration, we repeatedly refer to the design of EINFACH MEHRWEG, the ecosystem for plastic-based B2C reusable packaging.
PROBLEM ORIGIN
Single-use has a beginning and an end
Produce, use, throw away — single-use. The diversity of materials, additives and colours in single-use packaging production makes economically viable separation impossible during disposal: the end. Recycling fails. At the same time, packaging usage periods are very short and volumes are enormous: the waste problem keeps growing.
Supposed single-use recycling is, at best, downcycling, as only a fraction of the material used is reused at equivalent quality.
A single-use exception: deposit PET beverage bottles and aluminium beverage cans motivate returns. The standardised material can be repeatedly used in a food-safe manner for beverages.
These prerequisites are found in every holistically designed reuse system: reuse has no recycling problem.
Solution: Reuse!
Reuse systems replace disposing of packaging with returning it, making it a tool of the Circular Economy. The fundamentals of reuse always work the same way: use, collect, clean ... and start again.
Only at the end of a reusable container's life does recycling occur after sorting out: a new reusable packaging is created.
Continue to the value domains
Contact
Operating Model
for designing, evaluating and optimising circular reuse systems
Four value domains with interdependent relationships
To achieve simplicity for all stakeholders, it requires understanding packaging requirements and all system partners, and thus the four value domains of a reuse system's value chain. The value domains create value and drive costs. To minimise costs, the value domains must be integrated and volumes maximised.
REUSE
Packaging meets requirements of categories, collection and service processes
COLLECT - Rückgabe Netzwerk
Convenient collection and reverse logistics processes
SERVICE - Aufbereitung
Pool care through sorting, cleaning and end-of-life recycling
MANAGE
Automation of circular workflows through inventory tracking and partner integration
Scaling through simplicity
Reuse systems unfold their full potential at scale, ecologically and economically. For this, systems must be cost-optimised through high volumes.
Simplicity enables daily routines, which in turn enable the crucial behavioural change: returning instead of throwing away. Many behavioural changes lead to volumes that make reuse systems holistically superior in the long term.
Reduced costs with every reuse
For scaling new reuse systems, the interplay of four value domains is decisive — in addition to "Reuse", "Collection" and "Processing", "Pool Management" is added. If one of the value domains is neglected, a reuse system will function sub-optimally or, in the worst case, not at all.
The Operating Model is universally applicable for designing reuse systems. It shows the required integration of processes along the loop and helps identify weaknesses in system design.
For further illustration, we repeatedly refer to the design of EINFACH MEHRWEG, the ecosystem for plastic-based B2C reusable packaging.
PROBLEM ORIGIN
Single-use has a beginning and an end
Produce, use, throw away — single-use. The diversity of materials, additives and colours in single-use packaging production makes economically viable separation impossible during disposal: the end. Recycling fails. At the same time, packaging usage periods are very short and volumes are enormous: the waste problem keeps growing.
Supposed single-use recycling is, at best, downcycling, as only a fraction of the material used is reused at equivalent quality.
A single-use exception: deposit PET beverage bottles and aluminium beverage cans motivate returns. The standardised material can be repeatedly used in a food-safe manner for beverages.
These prerequisites are found in every holistically designed reuse system: reuse has no recycling problem.
Solution: Reuse!
Reuse systems replace disposing of packaging with returning it, making it a tool of the Circular Economy. The fundamentals of reuse always work the same way: use, collect, clean ... and start again.
Only at the end of a reusable container's life does recycling occur after sorting out: a new reusable packaging is created.
Continue to the value domains
Operating Model
for designing, evaluating and optimising circular reuse systems
Four value domains with interdependent relationships
To achieve simplicity for all stakeholders, it requires understanding packaging requirements and all system partners, and thus the four value domains of a reuse system's value chain. The value domains create value and drive costs. To minimise costs, the value domains must be integrated and volumes maximised.
REUSE
Packaging meets requirements of categories, collection and service processes
COLLECT - Rückgabe Netzwerk
Convenient collection and reverse logistics processes
SERVICE - Aufbereitung
Pool care through sorting, cleaning and end-of-life recycling
MANAGE
Automation of circular workflows through inventory tracking and partner integration
Scaling through simplicity
Reuse systems unfold their full potential at scale, ecologically and economically. For this, systems must be cost-optimised through high volumes.
Simplicity enables daily routines, which in turn enable the crucial behavioural change: returning instead of throwing away. Many behavioural changes lead to volumes that make reuse systems holistically superior in the long term.
Reduced costs with every reuse
For scaling new reuse systems, the interplay of four value domains is decisive — in addition to "Reuse", "Collection" and "Processing", "Pool Management" is added. If one of the value domains is neglected, a reuse system will function sub-optimally or, in the worst case, not at all.
The Operating Model is universally applicable for designing reuse systems. It shows the required integration of processes along the loop and helps identify weaknesses in system design.
For further illustration, we repeatedly refer to the design of EINFACH MEHRWEG, the ecosystem for plastic-based B2C reusable packaging.
PROBLEM ORIGIN
Single-use has a beginning and an end
Produce, use, throw away — single-use. The diversity of materials, additives and colours in single-use packaging production makes economically viable separation impossible during disposal: the end. Recycling fails. At the same time, packaging usage periods are very short and volumes are enormous: the waste problem keeps growing.
Supposed single-use recycling is, at best, downcycling, as only a fraction of the material used is reused at equivalent quality.
A single-use exception: deposit PET beverage bottles and aluminium beverage cans motivate returns. The standardised material can be repeatedly used in a food-safe manner for beverages.
These prerequisites are found in every holistically designed reuse system: reuse has no recycling problem.
Solution: Reuse!
Reuse systems replace disposing of packaging with returning it, making it a tool of the Circular Economy. The fundamentals of reuse always work the same way: use, collect, clean ... and start again.
Only at the end of a reusable container's life does recycling occur after sorting out: a new reusable packaging is created.
Continue to the value domains
Operating Model
for designing, evaluating and optimising circular reuse systems
Four value domains with interdependent relationships
To achieve simplicity for all stakeholders, it requires understanding packaging requirements and all system partners, and thus the four value domains of a reuse system's value chain. The value domains create value and drive costs. To minimise costs, the value domains must be integrated and volumes maximised.
REUSE
Packaging meets requirements of categories, collection and service processes
COLLECT
Convenient collection and reverse logistics processes
SERVICE
Pool care through sorting, cleaning and end-of-life recycling
MANAGE
Automation of circular workflows through inventory tracking and partner integration
Scaling through simplicity
Reuse systems unfold their full potential at scale, ecologically and economically. For this, systems must be cost-optimised through high volumes.
Simplicity enables daily routines, which in turn enable the crucial behavioural change: returning instead of throwing away. Many behavioural changes lead to volumes that make reuse systems holistically superior in the long term.
Reduced costs with every reuse
For scaling new reuse systems, the interplay of four value domains is decisive — in addition to "Reuse", "Collection" and "Processing", "Pool Management" is added. If one of the value domains is neglected, a reuse system will function sub-optimally or, in the worst case, not at all.
The Operating Model is universally applicable for designing reuse systems. It shows the required integration of processes along the loop and helps identify weaknesses in system design.
For further illustration, we repeatedly refer to the design of EINFACH MEHRWEG, the ecosystem for plastic-based B2C reusable packaging.
PROBLEM ORIGIN
Single-use has a beginning and an end
Produce, use, throw away — single-use. The diversity of materials, additives and colours in single-use packaging production makes economically viable separation impossible during disposal: the end. Recycling fails. At the same time, packaging usage periods are very short and volumes are enormous: the waste problem keeps growing.
Supposed single-use recycling is, at best, downcycling, as only a fraction of the material used is reused at equivalent quality.
A single-use exception: deposit PET beverage bottles and aluminium beverage cans motivate returns. The standardised material can be repeatedly used in a food-safe manner for beverages.
These prerequisites are found in every holistically designed reuse system: reuse has no recycling problem.
Solution: Reuse!
Reuse systems replace disposing of packaging with returning it, making it a tool of the Circular Economy. The fundamentals of reuse always work the same way: use, collect, clean ... and start again.
Only at the end of a reusable container's life does recycling occur after sorting out: a new reusable packaging is created.